Hi, I’m Lucy , a mum, wife and big believer in slowing down and letting kids just play.
Create&Wonder started because I wanted toys that encouraged imagination, connection, and screen-free fun… the kind of play that builds memories, not overstimulation.

As a mum, I’m constantly thinking about the toys I bring into our home, how they’re made, how long they last, and whether they actually support the way little ones learn. I want toys that are beautiful, simple, and open-ended, so kids can lead the play instead of being told what to do. No flashing lights, no noise, no batteries. Just real, meaningful play.

I’m passionate about:

• Screen-free play that lets kids explore at their own pace

• Educational play that feels fun, not forced

• Toys that invite creativity, storytelling, and curiosity

• Setting up activities that don’t overwhelm parents or children

• Creating a calm, playful home, even on the messy days

Becoming a mum changed the way I see childhood. It made me even more determined to focus on the small moments, the slow mornings, the nature walks, the little games before nap time. Those moments are what Create&Wonder is built around.

Every product I design comes from that place. wanting to make play simple, engaging, and something parents can feel good about. If it encourages imagination, lasts more than five minutes, and brings a little calm to the chaos, then it’s a win.

I love designing toys that help families connect, learn, and play in a way that feels real and grounded, without screens, without pressure, and without overcomplicating things.